epub |eng | 2017-04-24 | Author:Brian de Haaff [de Haaff, Brian]

More discipline When you have lots of cash on hand, you will be tempted to spend it — even when it is not yours and comes with crushing expectations. The ...

epub |eng | 2016-04-04 | Author:Robert Solomon

Creative Strategy Account Name Specific Assignment Name Job Number Date Key Fact A one- or two-sentence distillation of the current consumer marketing situation or environment. What consumer problem must the ...

epub |eng | 2015-12-27 | Author:Reason, Ben & Løvlie, Lavrans & Brand Flu, Melvin [Reason, Ben]

How to Develop Business Concepts Developing new concepts starts by identifying the need for a new way of doing business. Service design can help do so in three ways. The ...

mobi |eng | 2011-11-09 | Author:Dixon, Matthew & Adamson, Brent [Dixon, Matthew]

6 TAILORING FOR RESONANCE WHY DOES THIS idea of tailoring show up in the data as one of the defining attributes of the Challenger rep? We believe this has to ...

epub |eng | 2015-05-21 | Author:Daniel Korschun [Korschun, Daniel]

11 “Stick Your Neck Out” It was sunny and seventy-five degrees. August 16, 2014, was a beautiful day for the 115th Old Home Day Parade in Londonderry, New Hampshire. Ten ...

epub, mobi |eng | 2015-04-02 | Author:Steven Van Belleghem [Belleghem, Steven Van]

From big data to big wisdom: the predictable consumer In his excellent big data book The Signal and the Noise8 Nate Silver discusses how it is possible on the basis ...

epub |eng | 2012-05-20 | Author:Baker, Ronald J., Dunn, Paul & Ronald J. Baker

These are all good criteria to judge potential new customers; and certainly Paul’s discussion of David Maister’s personality criteria (see Chapter 3) should be foremost on the list as well. ...

epub |eng | 2015-01-19 | Author:Michael Fertik [Fertik, Michael]

More Than Just a Sheepskin? There’s no question that signaling is a huge part of the value of a college education. Employers are more likely to hire students with degrees ...

epub |eng | | Author:Dave Kerpen

FIGURE 6.2 The “wing walls” of Jetblue’s Long island city support center show a twitter search feed to ensure responsiveness. Source: Morgan Johnston, JetBlue BEING ACCESSIBLE Kat Cole is the ...

epub, mobi |eng | 2012-02-07 | Author:McKinney, Phil [McKinney, Phil]

YOUR FUTURE WHAT I don’t know how the business world is going to evolve. All I know for sure is that it is going to evolve, and that the pace ...

epub |eng | 2012-10-25 | Author:Vernon Hill [Hill, Vernon]

10 Culture Counts! Passion and standing up for things can help create a sense of unity. But you still have to act a certain way. Arthur Blank, co-founder, The Home ...

epub |eng | 2012-01-27 | Author:McCarthy, Patrick D., Spector, Robert & Patrick Mccarthy

Cross-Selling To maintain that loyal customer following, salespeople can depart from their departments to sell merchandise to their customers in any department throughout the store. Nordstrom believes that once a ...

epub |eng | 2013-08-22 | Author:Matthew Dixon

Personality-Based Issue Resolution What if, instead of constantly striving for absolute consistency in the way live customer interactions are handled, a rep could create a more customized approach to service? ...

epub |eng | 2015-10-25 | Author:Erik Peterson & Tim Riesterer & Conrad Smith & Cheryl Geoffrion

Figure 8.2 Income statement. Most income statements show three years of results. This is great because you’ll be able to look at trends. Looking at two years is good, but ...

mobi |eng | 2010-12-08 | Author:Maher, Michael J. [Maher, Michael J.]

6 Phone Calls “Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all ...